Consumer Entrepreneurship. Huh?

This isn't the first time in my blogging career that I penned a clever idea like "consumer entrepreneurship" and, thinking it was my own Googled it to find, in fact, it was not. Ha! But alas, I don't want to trudge down blog history road. Instead, I want to share with you what it means to me to be a consumer entrepreneur.

I can offer a whole host of products through my new iCommerce portal. Anything you can imagine from health and nutrition products, to cosmetics, to earth-friendly cleaning products, to food and anything, I mean ANYTHING in between. Before I chose to launch this business I had to decide if I was going to be one of those people who represented products on the "sympathy pitch" meaning I tell you a sob story to play on your emotions to sway your buying decision - OR - if I was going to be that person who tested and experienced the effects of the products I offer and share my honest opinion with you - the customer. Well, being a director of customer service in a former incarnation I found that honesty is the best policy.

So, here I am my own consumer-entrepreneur. So far I have purchased and tested a good number (certainly not all) of the products I offer to quality test them myself. I'm happy to report: I haven't been disappointed. In fact, I've discovered some really cool offerings that I had no idea existed and feel certain my holiday shopping is almost complete. Did you just hear a choir of angels sing? I sure did! Joy!

So, that's what I mean about being a consumer entrepreneur. I'm not going to put something in front of you that I'm not willing to try myself. That's critical to me and to my success and I'm proud to do it.

Moving forward, as the blog settles into a routine, I imagine you'll begin to see helpful tips and ideas for using products, especially food, and handy recipes too. After all, I got into this to do the things I love like cooking and writing, right?

One of the products I represent is Molinaro's Deep Dish Pizza Starter Kit. I have an almost four year old at home and she loves, loves, loves to help me cook so I'm always looking for smart ways to teach her fun, healthy habits. We started simple because we were eager to test the product, but just wait until I get back to the farmer's market:

Its-So-Cheesy Pepperoni Pizza

One Molinaro's Deep Dish Pizza Starter Kit
1 pkg of your favorite pepperoni
1 pkg of your favorite cheese (we prefer six cheese Italian)
and willing hands to pile on toppings



Our first homemade Pepperoni Pizza


No joke, this was fifteen minutes from package to table and it was yummy! So what we dripped a little sauce off the edge of the pizza, it was fun, fast, delicious and something we could do together. Next time, with some of my farmer's market favorites, I can offer even more great pizza ideas.

I'm having a new business Open House on September 15th at 7:00 PM. Come and meet some amazing women, network and eat good food including pizza made using Molinaro's Deep Dish Pizza Starter Kit. It promises to be a great time!

Shameless marketing for Wednesday, August 30, 2011: Become your own boss! Come to the Open House to find out how. E-mail me. Visit my iCommerce site. Buy some Molinaro's! Have a great day!